OBJECTIVE

A digital marketing expert with passion for content creation, marketing, media, advertising, and technology. I have 15 years working experience in media, marketing and promotion, media planning, digital content creation, and web management and strategy and am seeking a digital marketing position and the opportunity to work with a team in building highly effective advertising solutions for clients.

WORK EXPERIENCE

Oakton Community College (2021-Present)

Senior Manager of Web and Digital Strategy

Provides leadership in planning, developing, and maintaining the institution’s web environment. Manages planning and development activities to create short and long-range plans for digital enhancements to the public website and content management system.

Accomplishments

  • Created the college’s Web Governance document

Moraine Valley Community College (2015-2021)

Senior Web Content Specialist

  • Assists in the creation, maintenance, and updating of Moraine Valley web governance, and content strategy.

  • Manages SEO optimization and website updates using WordPress CMS.

  • Monitors social media, web, and email analytics and provides strategic recommendations based on data

  • Manages social media strategy, providing strategic insight, utilizing industry best practices.

  • Managed a re-branding of college athletics and bookstore websites from conception to execution by working with multiple stakeholders.

  • Works with communications team to collect and analyze web, digital and social metrics to champion a strong user experience across all digital platforms.

LaxRecords, Inc. (NFP) (2012-Present)

Founder and President

  • Design and customize responsive websites in WordPress.

  • Plan and create editorial content including website copy, blog posts, social media content, email newsletters, and advertising campaigns.

  • Use SEO best practices to generate traffic to site.

  • Maintain a cohesive brand voice while editing content of stakeholders. 

  • Check the facts presented in the article for accuracy and relevance. 

  • Responsible for the strategy and placement of all digital advertising across multiple platforms.

 ESPN/Student Sports (2006-2014)

Editor

  • Involved in short and long-term editorial planning, created programming strategies specifically tailored to contentand audience consumption patterns. Managed and tracked contributions from ESPN reporters.

  • Assisted in audio/video production & editing techniques & softwares. Worked across multiple content and delivery platforms to develop in-depth projects, features, and daily content for ESPN.com.

  • Served as main point of contact for media relations and liaised between coaches and reporters.

EDUCATION

Robert Morris University

MA | Management Studies 2018

Mount St. Mary's University

B.A. | Rhetoric & Communications 2005

Frederick Community College

A.A. | Communications 2002

SUPERVISORY SKILLS

Managed 20 freelancers

Managed student employees

CERTIFICATIONS

Google Analytics

Google Ads Search

TECHNICAL SKILLS

Google Analytics, Drupal, Wordpress, SEO, Basecamp, JIRA, Adobe Creative Suite, HTML, Microsoft Office, Public Speaking, Buffer, Twitter, Facebook, Instagram, Sitecore, Squarespace

Awards

2019

Silver: Educational Digital Marketing Awards

Social Media Content: Moraine Valley’s Instagram

Athletics website (relaunch)

2020

Gold: NCMPR Microsite and Gold: Educational Advertising Awards

Awarded for the 2020 Moraine Valley Virtual Graduation Website.

Moraine Valley Winner: 2020 Innovation of the Year Award Winner - Online Tutoring (Team Award)

2016

Gold: Educational Digital Marketing Awards

Instagram: Social Media Content

Bronze: Facebook (Facebook)

2017

Silver: Educational Digital Marketing Awards

Instagram: Social Media Content

Gold: Educational Digital Marketing Awards

Awarded for our Story Wall website

Additional Awards

Moraine Valley Winner: Dave Sarther Teamwork Award at Moraine Valley Community College in 2016

Winner: 2010 Baltimore Touchdown Club Media Person of the Year